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Top StoriesMarketWatch1h ago

A celebrity-endorsed cryptocurrency is almost five times as likely to be a scam

The “attention economy” is really the sucker economy.

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AI SUMMARY

# Investing Summary A new study reveals that celebrity-endorsed cryptocurrencies have a scam rate approximately five times higher than non-endorsed digital assets, highlighting a significant fraud risk in the crypto market driven by influencer promotion. Investors should exercise extreme caution with crypto projects bearing celebrity endorsements, as the "attention economy" mechanism incentivizes bad actors to leverage star power for quick profit extraction rather than legitimate token development.

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Content sourced from MarketWatch. Not financial advice.