AI solves overtourism’s ‘concentration problem’ by helping people find hidden gems, says Klook cofounder Ethan Lin
In Klook's Travel Pulse survey of roughly Gen Z and millennial travelers across Asia, 57% said they had used AI to find new destinations or experiences.
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# AI-Driven Discovery Reshaping Asian Travel Market Klook's Travel Pulse survey reveals that 57% of Gen Z and millennial travelers across Asia are using AI to discover alternative destinations, addressing the overtourism concentration problem and creating a significant market opportunity for AI-integrated travel platforms like Klook. This shift toward AI-powered travel discovery could substantially expand the addressable market for travel tech companies by converting previously unexplored destinations into revenue-generating experiences.
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