‘Avengers: Endgame’ is the biggest movie ever again, 7 years later—and it says a lot about the future of Hollywood’s IP machine
Disney’s 7-year-old ‘Avengers: Endgame’ just grossed $126 million in a rerelease and retook the box office crown from ‘Avatar’.
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# Investing Summary Disney's *Avengers: Endgame* rerelease generated an additional $126 million in global box office revenue, reclaiming the all-time highest-grossing film title from *Avatar* and demonstrating the sustained profitability of Marvel IP franchises seven years after the film's original 2019 release. The rerelease signals Hollywood's growing reliance on legacy intellectual property and theatrical rereleases to drive revenue in an increasingly competitive streaming-dominated media landscape, with significant implications for Disney's theatrical and streaming strategy going forward
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