ChatGPT's ads are a lot like San Francisco’s infamous billboards
ChatGPT ads skew heavily toward business software, and there are bright points for the business, according to a new report from the agency Graphite.
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# Summary According to a Graphite agency report, OpenAI's ChatGPT advertising strategy concentrates heavily on business software promotions, mirroring San Francisco's aggressive billboard advertising approach and signaling the company's focus on B2B monetization opportunities. The report indicates bright spots for ChatGPT's business performance, though specific revenue figures and market share impacts were not disclosed, suggesting potential growth in enterprise software adoption as a key revenue driver for OpenAI.
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