Gary Shapiro: why trade shows matter and how to get them right
I ran powerful trade show CES for decades. Bill Gates told me once that trade shows were key for Microsoft. Now, author Robyn Davis is onto something.
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# Trade Shows Remain Critical for Tech Industry Visibility The article highlights that major trade shows like CES continue to serve as essential venues for technology companies to launch products and build brand visibility, with industry leaders like Bill Gates historically crediting such events as vital to Microsoft's growth strategy. While lacking specific financial metrics or current market impact data, the piece suggests that companies investing in trade show presence—particularly CES—can generate significant competitive advantages in product awareness and industry positioning.
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