How Meta took the lead in the race for the post-smartphone world
A head start in smart glasses, a powerful Ray-Ban partnership, and a fashion-first strategy have put Meta ahead—despite persistent privacy concerns.
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# Meta's Post-Smartphone Leadership Meta has established a commanding position in the emerging smart glasses market through its Ray-Ban partnership and fashion-forward design strategy, positioning the company to capture significant revenue from wearable technology as the smartphone era potentially declines. Despite the product's strong market potential, Meta faces ongoing regulatory and consumer scrutiny over privacy practices that could threaten adoption and limit its competitive advantage in this nascent category.
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