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BusinessBusiness Insider4h ago

I couldn't afford a $13,000 hair transplant in the US. So I flew to Turkey and I love the results.

Nicole Ethridge was self-conscious about her alopecia. She traveled from the US to Turkey to have a hair transplant. A bride-to-be, she is delighted.

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AI SUMMARY

# Investing Summary The article highlights growing demand for medical tourism in hair transplant procedures, with US patients seeking cost-effective alternatives abroad—Nicole Ethridge's $13,000 US procedure cost versus Turkish options—which represents a significant market shift favoring international clinics and potentially pressuring domestic hair restoration companies like IHRH (International Hair Restoration) and Bosley. This trend could impact US-based aesthetic surgery providers' market share and pricing power as patients increasingly choose overseas destinations for elective procedures, benefiting Turkish medical tourism sectors while challenging the profitability

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