I started a cookie business and scaled too quickly. We got caught up in a growth-at-all-costs mentality — here's how I turned it around.
Inspired by her daughter's allergies, Partake Foods founder, Denise Woodard raised millions, overcoming growth challenges with storytelling skills.
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# Cookie Business Scales Back Recklessly Growth Partake Foods founder Denise Woodard raised millions in funding to scale her allergen-friendly cookie company but initially fell into a "growth-at-all-costs" trap that threatened profitability and sustainability. Woodard refocused the business by prioritizing unit economics and operational efficiency over rapid expansion, demonstrating how strategic storytelling around her daughter's allergies helped attract investment while maintaining brand authenticity during the operational turnaround.
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