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BusinessBusiness Insider2h ago

I tried Amazon's $40 version of my favorite Spanx sweatsuit. I didn't expect to be this impressed.

The Spanx AirEssentials sweatsuit is the softest lounge set I own, but it totals $246. Amazon's $40 version comes close, besides how the pants fit.

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AI SUMMARY

# Amazon Pressures Premium Activewear With Sub-$50 Alternatives Amazon's $40 loungewear dupe successfully replicates key features of Spanx's $246 AirEssentials sweatsuit, narrowing the quality gap and potentially threatening Spanx's premium positioning in the casual apparel market. The comparison highlights growing e-commerce competition in the activewear segment, where Amazon's private label offerings now match name-brand performance at an 80% discount, pressuring traditional retailers' profit margins.

Content sourced from Business Insider. Not financial advice.