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BusinessBusiness Insider4h ago

Influencers are urging Home Depot and Lowe's to drop Flock

A group of influencers with a combined following of 46M followers are demanding Lowe's and Home Depot drop their Flock Safety contracts.

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AI SUMMARY

# Investing Summary A coalition of influencers representing 46 million combined followers is pressuring Home Depot and Lowe's to terminate contracts with Flock Safety, a surveillance camera company, potentially creating reputational risk for both major retailers amid growing privacy concerns. The campaign highlights emerging ESG and corporate responsibility pressures that could influence consumer sentiment and investor perception of these home improvement giants, though the financial impact on either company's Flock contracts remains unclear.

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