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Top StoriesMarketWatch2h ago

McDonald’s is making a historic bet on chicken — and AI — to bring back customers

Investors aren’t sold on plans to introduce new McNugget flavors, and an analyst recently noted that McDonald’s has struggled to break through on chicken-related innovation.

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AI SUMMARY

# McDonald's Pivots to Chicken and AI to Reverse Customer Decline McDonald's is launching a strategic initiative centered on new McNugget flavors and artificial intelligence technology to reverse declining customer traffic, though investor confidence remains tepid given the company's historical struggles with chicken product innovation. The market's skepticism reflects concerns about whether these initiatives can meaningfully differentiate McDonald's in a competitive quick-service restaurant landscape and successfully re-engage customers amid ongoing traffic challenges.

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