More than half of Gen Z investors have funneled cash into sports betting—but they’re not coming close to breaking even
Two in five Gen Zers view sports betting as an investment, but bettors in every generation are losing money. Researchers say the story is more complicated than financial nihilism.
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# Gen Z Sports Betting: Losing Proposition Despite Investment Narrative More than half of Gen Z investors are actively participating in sports betting, with two in five viewing it as a legitimate investment vehicle, yet bettors across all generations are experiencing net losses on their wagers. Researchers indicate the phenomenon extends beyond financial recklessness, suggesting structural factors in sports betting markets systematically disadvantage retail participants regardless of age or sophistication.
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