My listing sat for 4 months. Marketing it as a multigenerational home got 2 offers in a day.
Real estate agent Scheryl W. Glanton says multigenerational living is reshaping what some luxury buyers want from a home.
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# Real Estate Marketing Strategy Shifts Focus to Multigenerational Living Real estate agent Scheryl W. Glanton reports that rebranding a luxury property listing as multigenerational housing—after it languished for four months—generated two offers within a single day, indicating growing investor and buyer demand for homes designed to accommodate extended families. This trend suggests that real estate developers and agents targeting the luxury market segment could capitalize on changing consumer preferences by retrofitting or marketing properties with features appealing to multigenerational households, potentially increasing property values and reducing time-on
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