Paramount’s new co-CEO once hired a barista he met at a cafe with no resume. His advice to Gen Z: ‘Look up and make eye contact’
Billionaire-heir David Ellison tapped Mattel’s Ynon Kreiz as his No. 2 at Paramount after decades of betting on unconventional ideas, including Barbie and a barista.
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# Paramount Appoints Mattel's Ynon Kreiz as Co-CEO Paramount Global appointed Ynon Kreiz, the former Mattel CEO who oversaw the successful $1.4 billion Barbie film franchise, as co-CEO alongside billionaire David Ellison, signaling a strategic shift toward leveraging unconventional talent and creative IP management at the struggling media conglomerate. The move reflects Ellison's confidence in Kreiz's track record of revitalizing legacy brands, though the appointment comes as
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