Photos show people lining up around the world for the iPhone 18 Pro launch
Apple's new CEO, John Ternus, visited the NYC flagship store for the iPhone 18 Pro launch, an appearance his predecessor, Tim Cook, has long made.
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# iPhone 18 Pro Launch Summary Apple's new CEO John Ternus made a high-profile appearance at the NYC flagship store for the iPhone 18 Pro launch, signaling continuity in Apple's flagship product strategy and reinforcing the company's commitment to retail experiences that traditionally drive strong initial sales. Global demand for the iPhone 18 Pro, evidenced by long queues worldwide, suggests robust consumer interest that could support Apple's near-term revenue growth and maintain its position as a premium smartphone leader, though specific sales figures and market impact projections remain to be seen.
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