Protein-packed Cheerios and cat food: How General Mills plans to combat a tough spending backdrop
“Cat growth is on fire,” one executive said.
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# Summary General Mills is expanding its pet food portfolio and launching protein-enhanced Cheerios to capitalize on resilient pet care and health-conscious consumer segments amid weakening overall consumer spending. The moves represent the company's strategy to offset declining demand in traditional categories by targeting higher-growth markets where consumers continue spending despite economic headwinds.
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