Starbucks’s Snoopy cups and McDonald’s SpongeBob toys are commanding huge markups on eBay
Adults are scooping up promotional items out of nostalgia — and playing into a frenzy around collectibles .
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# Investment Summary Adult collectors are driving significant secondary market premiums for limited-edition promotional items from major QSR chains, with Starbucks's Snoopy cups and McDonald's SpongeBob toys commanding markups on eBay as nostalgia-driven demand inflates collectibles valuations. This trend suggests potential upside for restaurant operators' promotional strategies in driving foot traffic and customer loyalty, though the article lacks specific markup percentages or sales data to quantify the broader financial impact on Starbucks (SBUX) and McDonald's (MCD
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