Supply-chain legend Tim Cook finally meets his match with Apple’s memory crunch

AI SUMMARY

# Apple Faces Supply Chain Challenge Amid AI Demand Surge Apple's legendary supply chain efficiency under Tim Cook is being tested as the company grapples with component shortages driven by surging AI-related demand, forcing the tech giant to scramble for alternative sourcing solutions. The memory chip shortage—critical for both AI and traditional computing applications—threatens Apple's production capacity and could impact margins if the company must secure components at elevated prices or substitute higher-cost alternatives.