The real story behind Red Lobster’s $20 Ultimate Endless Shrimp fiasco: How an American seafood icon lost its way
The disastrous promotional offer, which played a role in the chain's bankruptcy, wasn't a blunder but a conspiracy, a lawsuit alleges.
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# Red Lobster's $20 Endless Shrimp Deal Triggered Bankruptcy Red Lobster's $20 Ultimate Endless Shrimp promotion, intended to drive traffic, instead contributed to the seafood chain's bankruptcy filing by creating unsustainable food costs that exceeded revenue from the promotional price point. A recent lawsuit claims the disastrous offer wasn't a simple business miscalculation but rather part of a deliberate scheme, suggesting intentional mismanagement rather than operational error played a key role in the iconic American restaurant chain's financial collapse
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