This 39-year-old quit 80-hour consulting weeks to make underwear for his struggling family business. He credits ‘sweaty feet’ for record profits
"If my sock doesn't fit just right, then when I get back from my hike, I go to the sock department," Minus33 President Lawson Glidden told Fortune.
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# Investing Summary Lawson Glidden, 39-year-old president of Minus33, transformed the struggling family underwear and sock business by focusing on product quality and fit, reportedly achieving record profits through improved design addressing customer pain points like sock fit during physical activity. The company's profitability turnaround demonstrates how niche consumer goods businesses can achieve growth through founder-led innovation and attention to product fundamentals, though specific revenue figures were not disclosed in the article excerpt.
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