We got a new clue about Xbox's ad ambitions
Microsoft's Xbox is slowly expanding its ad business. A new patent outlines a system that would find appropriate breaks in gameplay to show an ad.
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# Xbox Ad Expansion Patent Signals Microsoft's Gaming Monetization Strategy Microsoft is advancing its Xbox advertising business through a new patent that automatically identifies natural gameplay pauses for ad insertion, potentially creating a new revenue stream without interrupting active play. This targeted ad placement technology could significantly impact gaming companies' profitability and reshape in-game advertising dynamics, though specific financial projections and implementation timelines remain undisclosed.
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