Wealthy Swiss investors have a weird flex: a blue briefcase filled with 10 pounds of chocolate
Lindt gives chocolate-filled suitcases to voting shareholders every April. They're a "very Swiss kind of flex" as one share costs around $100,000.
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# Lindt's Exclusive Shareholder Perk Lindt & Sprüngli rewards its wealthy shareholders with luxury chocolate-filled briefcases at annual meetings, a tradition that underscores the exclusivity of owning shares priced at approximately $100,000 each. This quirky shareholder benefit serves as a distinctive branding and retention tool for the Swiss confectionery company, appealing to ultra-high-net-worth investors while generating significant PR value for the luxury chocolate maker.
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