Dentsu is making a big Hollywood bet with ‘Angry Birds 3’ — and beyond
Ad agency group Dentsu is becoming one of Hollywood's newest players, and "Angry Birds Movie 3" is the most visible part of its push.
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# Dentsu's Hollywood Expansion Dentsu, a major ad agency group, is making a significant strategic pivot into Hollywood production by backing "Angry Birds Movie 3," marking its most visible move into film and entertainment financing. This investment signals the ad giant's broader ambition to diversify beyond traditional advertising into content creation and production, positioning itself as a hybrid media company competing directly in the entertainment sector.
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