Only 6% of marketers say AI is paying off in a big way. Here's what the winners are doing.
New research from Bain, shared exclusively with CMO Insider, finds most marketers are still waiting to see the impact of their AI investments.
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# AI Investment ROI Remains Elusive for Most Marketers According to Bain & Company research, only 6% of marketers report significant returns from their AI investments, indicating that the broader marketing technology sector has yet to deliver meaningful financial impact for the majority of companies deploying these tools. This finding suggests potential headwinds for AI-focused marketing software vendors and SaaS platforms, while highlighting a critical gap between AI adoption rates and measurable business outcomes that could reshape investor expectations for martech company valuations.
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