Gen Z is the most online generation but this Christmas, they want gifts to get them outside

AI SUMMARY

# Gen Z's Holiday Preference Shift Could Boost Experience-Based Companies Gen Z consumers are prioritizing outdoor activities and shared in-person experiences over traditional physical gifts this Christmas, with 60% valuing communal meals more than presents, potentially benefiting experiential retailers and hospitality companies like Dave & Buster's, live entertainment venues, and restaurant chains. This trend represents a significant market opportunity shift away from e-commerce and traditional retail toward experience-based spending, which could pressure traditional gift retailers while creating growth catalysts for travel, dining, and outdoor recreation sectors.